Change Management Communications:
THE PLAN:
Develop engaging, team-building, people-focused communications that align leaders and teams during the global SAP upgrade
Readying 29,000 Users for Go Live
- 9 Classes of Business
- 17 Operational Divisions
- 35 Countries
Hired as a senior writer, I leveraged a talent for humanizing complex topics and processes to engage teams and support leadership messaging, adding video and photography to enhance engagement.
Wrote, designed, and published leadership communications on multiple platforms:
- Intranet
- Livestreams
- Supporting enterprise training initiatives and milestones for system-wide adoption.
- Produced over 20 “Super User” videos for Shell’s internal platform (Shell Tube)
- Coordinated and directed VPs and senior leaders for Livestreams
- Shot, directed, and edited photography and video:
- capturing candid and scripted moments
- highlighting team connection and energy
- Designed consistent messaging across email and PowerPoint templates, animated logos, intranet news pages, promotional materials, and office signage.
